What's more, a significant group of customers using the promotion adds additional products to the basket , which means more profit for you. However, in order for the sale to actually achieve its intended goals, it must be well thought out and well conducted. What affects the effectiveness of the promotion? First of all, the success of the promotion depends on which products from your offer will be covered by it. The rule is simple it is best to choose products whose revenue will cover the expenses related to the promotion.
It is extremely important to define the goal of the promotional campaign , thanks to which, after the end of the promotion, you will draw conclusions whether whatsapp mobile number list the goal has been achieved and whether the entire campaign can be carried out even better in the future. It is also worth bearing in mind the target group in order to properly communicate the special offer. The effectiveness of the promotion is also determined by the marketing activities undertaken. How to carry out a promotional campaign? Once you have chosen the assortment that will be covered by the promotion and defined the group of recipients, it's time to choose communication channels.
Choosing how to communicate with potential new customers depends on who you want to reach. Of course, marketing activities and the duration of the promotion largely depend on the budget you have at your disposal. This may be advertising in newspapers or magazines, radio or television advertisements, email campaigns, social media campaigns. In addition, it is worth doing promotions supported by brand ambassadors or influential people in your industry influencer marketing. It's best to test different ad variants and channels to increase the effectiveness of your promotional activities. Remember that a promotion can be not only a reduction in the price of products.