Optimization of shipments Both during the first mailings and at the later stages of collecting the database it is worth using the mailing optimization tools available in our system. We are talking about A B tests or the shipping time optimizer . We can offer two variants. Variant No. Thanks to the first solution we are able to test the subject or sender of the message. The system then divides our shipment into groups of recipients. Depending on the size of the sample which we define ourselves the system sends one subject or sender's name to two equal groups. After the time we specify the winning version i.e. a message with a subject or name that has registered more clicks or opens is sent to the rest of the recipients.
Thanks to this we know how to construct this content so that the message will interest more users. Advice from the author Remember that a very important element in email Taiwan WhatsApp Number List marketing is the human element. Each recipient likes to feel that he corresponds with a person with a specific person and not a marketing department or an entire corporation.
When determining the name of the sender it's a good idea to use your first or last name in conjunction with your company name. The reader of the e mail will then know who he is talking to. In the beginning you will shorten the distance and build more trust. Also take care of your logo and footer where you will include the most basic information about yourself or your company. Also remember about links to your social media let yourself be known. a b tests email marketing Variant No. The second solution allows us to adjust the time of our shipments to the time of the greatest involvement of our customers.