At the end of February, Richard Mille re-sponsored ICE St Moritz, strengthening its position in motorsports, especially classic cars
Famed by the frozen Lake St. Moritz, the glamorous Plaza of International Elegance has 48 classic cars on display against a gleaming, pure white backdrop, with the Piz Nair plot looming high in the distance. (Facts: The ice is about 45 cm thick, like cars, and once it reaches 27 cm, the tests start. Crash tests with a 7,700-kg load were carried out, and in a special 3,500-kg snow drive the entire surface on road vehicles).
In 2023, ICE St Moritz really feels like it's hitting its stride.best replica watch site. After a beta in 2019 and a two-year hiatus during Covid, ICE held its first full-scale event only last year. The timing seemed opportune for Richard Mille to be head sponsor for a multi-year headlining sponsorship. The event attracts the luminaries of motorsport, of course, from big collectors to world celebrities and their top classic cars. Cue ICE's futuristic Best in Show winner, a copper-toned 1970s Lancia Stratos Zero HF; or the Mercedes C111 prototype, which is just one of two surviving vehicles usually tucked away in a Mercedes at the Seyster-Benz Museum (and a handful of cars at the event that you can't buy for money). For more than two days,
Meanwhile, Richard Mille had his own tent at the event, sitting between two of the automotive world's heavyweights - leading auto auctioneer RM Sotheby's and Ferrari Classiche. The former showcased a gorgeous 1963 Porsche 356 B Carrera, and Ferrari fans admired two cars - a 1969 Ferrari Daytona 365 GTB and a c1990 308 GTB, both of which customers could participate in on its Corso Pilota Ice Take driving lessons. Inside the RM tent, to the chagrin of passers-by and rubber lords, there were no watches on display, but perhaps understandable given that only 5,300 watches are produced each year and the waiting list is long. Replica Jacob & Co Astronomia Casino
While petrol heads will undoubtedly be the element here, ICE St Moritz's will also appeal to design lovers. Its co-founder Ronnie Kessel told World Tempus, citing a car designer who took part in the inaugural event in 2019: "The ice emphasizes the lines of the car. When you see the white surface, you actually see the designer. Imaginary cars - cars that were created 30, 40 years ago and are now gliding through the bends here. This is exactly as it was in the photo when they were created. Nowhere else can you see cars on a white surface." replica watches for sale
Mechanics-led, design-led, overwhelming glitz: ICE was the perfect event to entertain Richard Mille's top clients, some of whom had been warmed up for ice driving in January, by bespoke watchmakers at McLaren event in Lapland. This is just one of the many motorsport partnerships and unique experiences of the 'racing on the wrist' watchmaker, which has dabbled in cars ranging from Ferrari to the Le Mans classic.
At the conclusion of the event, Richard Mille EMEA CEO Peter Harrison said: "This year's event was fantastic. We saw some of the best vintage cars in the Driving on a frozen lake against a breathtaking backdrop. Cars are woven into our brand's DNA and we are so proud to partner with an event as prestigious as The ICE. Plus, their commitment to excellence and dedication to their world A passion for bringing something new and innovating is synonymous with us."replica luxury watches