The big question, where do we start? We recommend that you start with an article written by Lisa Buyer published in SEJ. As an intro it is very good and will give you a very good starting point We also recommend that you follow some people who are leaders in this sector. Cathy Hackl . "the godmother of the Metaverse ", one of the most experienced people in augmented reality, virtual reality and virtual worlds. Matthew Ball . One of the first essayists, he is considered a scholar of the Metaverse today Theo Priestley.
Defines himself as a best-selling author and Metaverse consultant. But in Spain we also have professionals who are exploring the possibilities of this sector, we Latest Mailing Database recommend that you follow. Óscar Peña , chief innovation & technology officer at Wunderman Thompson, one of the people who is spreading the most about the possibilities of this technology. If what interests you is to see which companies are betting on this technology, we recommend you read the cbinsights study with the leading companies that are building this metaverse. In the world of marketing, for better or for worse, Anglicisms abound. merchandising , performance marketing , lead management , CRM and other acronyms in which we get lost and of which we often do not know the meaning, which prevents us from being able to assess if what our marketing agency proposes to us is interesting or not.
Among all those that we can analyze, we are going to focus on a few. Of all the acronyms, the most important and the one we need to know the best Index of contents ROI Return Of Investment or return on investment CMP or cost per thousand Cost per lead or potential customer CPA or cost per acquisition SEO Search Engine Optimization ROI Return Of Investment or return on investment This is the index with which we will be able to measure whether any investment in marketing has been profitable or not , or what amounts to the same, how much profit or return we have obtained for each euro invested in marketing, advertising and/or communication.